About Qutoof

Qutoof is a local dates brand in Egypt. It’s a new brand that wants to establish a name, not by different offerings, but by being really competitive in terms of quality & pricing

Challenge Ahead

Design Qutoof’s brand identity that helps them with their middle class positioning and helps them compete better

Qutoof is about being straightforward and simple
That’s why we chose to go with a common direction, that many brands tried before, but with a different take on it
It’ll help us communicate better with our audience, who are familiar with these concepts in dates branding
Dates Packaging has always been interesting & inspiring
Dates Packs act as a device to carry the brand’s values and motives
We wanted Qutoof Pack to stand out on the shelf, so we used a bit of strong orange color, so it can be recognized always, anytime & anywhere



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