Shoair Studio is a branding and typography studio, based in Cairo, Egypt. It was founded by Abdelghany Shoair, A Calligrapher with more than 20 years of experience. Recently, the studio expanded to offer different branding and lettering solutions, putting the client’s needs in its core focus.
We started with the logo redesign, instead of a bold, classic logo, we went with a logo that’s truly flexible and scalable, it can work with different mediums and environments to reflect the studio’s new flexible and expansive approaches.
Our old identity helped establish our first phase, the heritage phase. It helped us position the studio as a leading arabic lettering and typography studio.
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